FIRELIGHT is a highly differentiated private equity platform
HOW IT WORKS
Our unique platform is a partnership between highly experienced consumer private equity investors and the founders of an award-winning marketing agency, YARD.
Our journey starts by establishing true partnerships with remarkable,
energetic founders and management teams—understanding fully the fire
they have lit in their category and culture.
We bring together the right resources and means to ignite the next level blaze that will propel these brands into the future—and towards exponential growth.
OUR CRITERIA
Companies with revenue of $25-$100 million and EBITDA of $2-$15 million; Majority or minority investments, in many cases, with little or no leverage.
+ Mainly North American-based companies with domestic and global reach that can immediately leverage our category expertise.
+ Exceptional founders and management teams seeking an active, collaborative partnership.
+ High-growth branded consumer and retail companies at inflection points where the value add can accelerate exponential growth potential.
+ Patient investment horizons and exit strategies.
+ $10 - $25 million per investment
Categories: Apparel & Accessories / Health & Wellness / Pet / Beauty & Personal Care / Food & Beverage / Footwear
SELECTED MANAGED INVESTMENTS
SELECTED YARD CLIENTS
ABOUT FIRELIGHT CAPITAL PARTNERS
Firelight Capital Partners ("Firelight") is a private equity firm dedicated to unlocking and accelerating the growth and cultural resonance of exceptional emerging consumer and retail brands. Firelight is a partnership between established private equity investors and the founders of YARD, a New York-based consumer-focused brand and marketing strategy agency.
ABOUT YARD
Yard NYC is an independent creative company and AdAge Small Agency of the Year award winner that turns brands into cultural beacons. Located in New York City, please visit: www.yardnyc.com for more information or inquiries.
CURRENT INVESTMENTS
Fromm is a manufacturer and distributor of shears, salon apparel, hair accessories, brushes, combs, foil, gloves and towels used by both professionals and consumers. Company-owned brands include Fromm Pro, The Hair Edit, and Diane. Fromm sells its products through thousands of points of distribution throughout North America and Western Europe, including at all Ulta Beauty stores. In addition to its beauty products, Fromm is one of the largest suppliers of education kits to beauty schools throughout the United States and Canada.
Brand Website:
Fromm Pro:
frommpro.com | Instagram | TikTok