FIRELIGHT is a highly differentiated private equity platform
dedicated to unlocking and accelerating the growth and cultural resonance
of exceptional emerging consumer and retail brands.

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Our unique platform is a partnership between highly experienced consumer
private equity investors and the founders of an award-winning marketing agency, YARD.
Our journey starts by establishing true partnerships with remarkable,
energetic founders and management teams—understanding fully the fire
they have lit in their category and culture. We bring together the right resources
and means to ignite the next level blaze that will propel these brands into
the future—and towards exponential growth.



Companies with revenue of $25-$100 million and EBITDA of $2-$10 million; Majority or minority investments, in many cases, with little or no leverage.

+ Mainly North American-based companies with domestic and global reach that can immediately leverage our category expertise.
+ Exceptional founders and management teams seeking an active, collaborative partnership.
+ High-growth branded consumer and retail companies at inflection points where the value add can accelerate exponential growth potential.
+ Patient investment horizons and exit strategies.
+ $10 - $25 million per investment

Categories: Apparel & Accessories / Health & Wellness / Pet / Beauty & Personal Care / Food & Beverage / Footwear

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Firelight Capital Partners ("Firelight") is a private equity firm dedicated to unlocking and accelerating the growth and cultural resonance of exceptional emerging consumer and retail brands. Firelight is a partnership between established private equity investors and the founders of YARD, a New York-based consumer-focused brand and marketing strategy agency.



Yard NYC is an independent creative company and AdAge Small Agency of the Year award winner that turns brands into cultural beacons. Located in New York City, please visit: www.yardnyc.com for more information or inquiries.


Three Dog Bakery is a manufacturer, marketer, and distributor of premium, all-natural dog treats and food made with high quality and wholesome ingredients.  The company develops and sells a wide range of baked, all-natural treats, and provides a complete offering, including all-natural, slow baked biscuits, dog-training treats, soft-baked cookies, meat-based treats, dry and wet dog food.  The Company is known for being the “Original Bakery for Dogs”, and operates a network of retail bakeries, where customers can find their favorite fresh-baked and handcrafted treats, as well as an assortment of accessories. Three Dog Bakery is the natural, wholesome way to love your dog!

Brand website: www.threedog.com

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Managing Partner & CEO
Phone: (646) 849 4220
Email: rick@firelightcapital.com

Rick Perkal is Firelight’s Chief Executive Officer and formerly a senior managing director of Irving Place Capital where he focused on investments in the retail and consumer sectors.  There, he led or co-led investments in a broad range of well-known consumer and retail firms. Mr. Perkal was instrumental in the founding of Star Avenue Capital, a growth equity firm focused on investments in retail and consumer branded companies. Earlier in his career, Mr. Perkal was a Senior Partner at Kirkland & Ellis.

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Managing Partner
Phone: (415) 793-7455
Email: pat@firelightcapital.com

Pat Collins is a Managing Partner of Firelight. Prior to joining the firm, he was a Managing Partner at Grand Crossing Capital, a family backed private equity firm focused on investments in consumer businesses. Before that, he spent most of his career with JH Partners, most recently as a Partner, where he led or co-led investments typically in high growth branded consumer products and retail businesses and was responsible for or actively involved with several high profile well-known brands. Prior to JH, he held roles at Behrman Capital and Merrill Lynch.



Senior Associate
Phone: (646) 849 4119
Email: shane@firelightcapital.com

Shane Owens is a Senior Associate of Firelight Capital Partners. Prior to joining Firelight, Shane worked as an investment associate at KarpReilly LLC, a growth-focused consumer private equity firm. Previously, he was an investment banker focused on the consumer & retail industries at Piper Jaffray. Shane has a BBA in Finance, cum laude, from the University of Notre Dame.